In today's technology-driven world, the bigger, louder, brighter and more aggressive company wins. But what do they really win? Is having 1,000 or 10,000 "likes" on your Facebook page or 20,000 followers on Twitter a real indicator of the success of your practice's Internet marketing plan? Most likely the answer is no if you go back to the old adage, quality over quantity.
Most physicians would then ask in a frustrated tone: "Well then, what do I do? How do I shine in an oversaturated online world?"
Don't panic, help is out there and it isn't nearly as difficult as it all might seem. The first step is to make sure your Internet marketing plan and your medical website design firm has your best interest at heart. If your support system isn't aware of your goals, then they will never get there, no matter how positive and gung ho you might be.
Do your own homework. Gather a little insider information on your competitors, your allies and your future business partners. Head towards building your reputation amongst your peers and neighbors first then once you have a solid reputation in place, only then can you put in the effort needed to take on the larger physician practices and even smaller hospitals.