Over the last several years, social media platforms such as Twitter, Facebook, LinkedIn and Diggit, have gained a lot of popularity. Twitter has gained more new followers than Facebook and LinkedIn combined. Mashable announced earlier this year that LinkedIn is more valuable than the top 13 brands on the market ($8.9 billion). More than brands like Tiffany’s or Continental Airlines. This means it's more important than ever for businesses and entrepreneurs to put their focus into social media management.
Regardless of which social media platform you choose, it is vitally important to keep in mind that social media isn’t the same as traditional advertising or marketing. Whether you use direct mail, the Internet, radio or television, immediate response media marketing is a completely different form of communication. If a follower isn’t a valuable one, not generating sales or solid leads then they aren’t actually worth the effort it took to gain them in the first place.
While the easiest way to get Twitter followers is to follow as many people as you can in hopes that they will follow you back, there are much more effective ways. After setting up your Twitter account, the next most important step to take is developing your first impression. What your patients and business partners see when they first look for you has to be the most professional image possible. This should involve a nice theme similar to your actual website in addition to your profile picture. Your profile picture needs to be a squared version of your logo, any other shape will become distorted and usually unreadable. If your practice is a solo physician based business then a professional headshot is your wisest choice.
After you create an aesthetically pleasing presence, it’s imperative to set up the text section of your Twitter account to be search engine viable by utilizing a few simple search engine optimization methods. The least complicated choices to start with would be Google and Bing, which will index your information easily and quickly. Your bio should be a maximum of 160 characters, which is a little longer than the standard 140 character tweet maximum.
Normally social media marketing companies use advanced software programs to monitor activity on social networks. When just starting out, you can do it on your own at a lower cost, but in the end having a professional, experienced medical SEO firm in your corner is the best way to build your business.